Fitbit’s been on a bit of a acquisition spree above the past pair of several years, as the company’s seemed to improve its company inside of the stagnating wearables category. This morning, the components maker introduced ideas to decide up Twine Overall health, a HIPAA-compliant, cloud-centered overall health management platform.
The organization has not disclosed certain quantities for the acquisition, but expects the deal to near at some place in Q1 of this calendar year. The integration plan appears quite straight forward, leveraging Twine’s provider with Fitbit’s big consumer base, in an endeavor to offer up more intricate and helpful overall health care details gathered by its line of wearables. Particularly, the dataset will concentration on hypertension and diabetic issues.
“When combined with our decade-furthermore of knowledge empowering thousands and thousands of people to consider regulate of their overall health and wellness,” Fitbit CEO James Park said in a push release issued this morning, “we believe we can support make more powerful connections concerning people today and their care groups by getting rid of some of the most tricky barriers to behavior alter. Alongside one another, we can support health care suppliers superior guidance people beyond the walls of the medical natural environment, which can direct to superior overall health results and finally, reduced professional medical prices.”
Fitbit and Apple have been significantly intense in a drive to get their wearables taken more significantly as possible overall health care tools. In new several years, health and fitness trackers and smartwatches have come to be among the the most popular private checking products about.
When the products really do not fee as complex professional medical products, they do include plenty of details tracking to give likely helpful perception into a big cross segment of the population. With this acquisition, Fitbit is no doubt hoping that its line of products will come to be more indispensable for customers with continual overall health circumstances that demand everyday tracking.
No specifics on what will come about to Twine’s Cambridge, Massachusetts-centered employees, but the organization is set to roll into Fitbit’s Overall health Options wing, with co-founder and CEO John Moore serving as the company’s Health care Director.